Rona Irama

Introducing the 'Rona Irama' for Ruuumi Raya Ready 2024 collection, a celebration of timeless elegance inspired by the enchanting P. Ramlee & 50s era. Rooted in the rich cultural heritage of Malaysia, this collection pays homage to the golden age of Malay cinema and music, encapsulating the essence of three iconic Malay songs - 'Do Re Mi', 'Belo-Belo', and 'Sua Sue Kemuning'.
Rona, meaning color, and Irama, meaning rhythm, come together to weave a tapestry of vibrancy and harmony in this meticulously curated collection. Each design reflects the melodic journey of the chosen songs, interpreting their rhythm into a symphony of colors, shapes, and characters. The result is a captivating fusion of classic and contemporary elements that speak to the multidimensional women who wear them.
As a brand committed to inclusivity, Ruuumi proudly embraces the philosophy that style knows no size. The 'Rona Irama' collection is a testament to this belief, offering sizes ranging from XS to 5XL. By amplifying the message of inclusivity, Ruuumi ensures that every woman can experience the joy of donning these exquisite pieces that transcend time and trends.
Immerse yourself in the allure of 'Rona Irama', where each ensemble tells a story, and every piece is a nod to the cultural legacy of Malaysia. Elevate your Raya celebrations with this collection that seamlessly blends tradition with modernity, capturing the spirit of the past while celebrating the diversity and beauty of today's women.
Rona, meaning color, and Irama, meaning rhythm, come together to weave a tapestry of vibrancy and harmony in this meticulously curated collection. Each design reflects the melodic journey of the chosen songs, interpreting their rhythm into a symphony of colors, shapes, and characters. The result is a captivating fusion of classic and contemporary elements that speak to the multidimensional women who wear them.
As a brand committed to inclusivity, Ruuumi proudly embraces the philosophy that style knows no size. The 'Rona Irama' collection is a testament to this belief, offering sizes ranging from XS to 5XL. By amplifying the message of inclusivity, Ruuumi ensures that every woman can experience the joy of donning these exquisite pieces that transcend time and trends.
Immerse yourself in the allure of 'Rona Irama', where each ensemble tells a story, and every piece is a nod to the cultural legacy of Malaysia. Elevate your Raya celebrations with this collection that seamlessly blends tradition with modernity, capturing the spirit of the past while celebrating the diversity and beauty of today's women.